What is social research? Consider these summarized elements:
- Social research investigates the learned, shared patterns of perception and behavior among a people group. These patterns are story-based and are often differentiated into four basic cultural arrangements.
- Social research includes: (a) observing human behavior, (b) determining the function of socio/cultural institutions, (c) identifying shared values, and (d) examining core worldview assumptions.
- It is always empirical, generally in the context of authentic relationships. This means the researcher is “out in the field” doing observation and conducting interviews. Yet, the researcher is also looking a precedent literature that describes what has already been observed.
- It must be governed by ethics everywhere all the time.
- It requires a step-by-step process. So, planning is required. It is a science.
- It involves five major steps:
- Deciding the research topic(s)
- Consulting relevant literature
- Collecting cultural data
- Analyzing cultural data
- Writing the results
In what ways do you need help with social research? GPC consultants are academically trained and have global experience.