Typically, in business, strategists have referred to a triple bottom line of sustainability, that is, people, planet, and profit. The figure below represents the triple bottom line of sustainability from an intercultural perspective – people, progress, and process. It includes social relationships, progress in the host society, and locally familiar forms and functions.
Progress in the host society does not negate profit. However, the intent of business activity includes a local contribution. Business success across cultures demands the development of authentic relationships with people, which requires time in varied circumstances. It calls for advancement of the host society. Finally, it necessitates cultural competence to contextualize business processes, so they are locally familiar.